It is common that today we witness an infinity of foods, it is not new that the food industry has grown in an alarming way. This shows us that every time we have to take much greater care in terms of the food we consume, for this it is necessary that we know in a general way the type of certifications that a product can have, and how to recognize it.

A certified product generates confidence in consumers and in the market where it has participation. These products allow the consumer to comply with the quality standards and make quick and effective decisions in favor of the certified product.

Certified products gain image in both national and international markets, resulting in:

• Greater acceptance and promotion of new products in the markets;

• Increase the image and reputation of the manufacturer;

• Generate information that can be used for internal improvement;

• Expand the scope of the internal / external market;

• Demonstrate transparency and credibility to your clients;

• Maintain its products as pioneers in the market;

Importance of labeling

As we mentioned in previous articles, an important way to know a certified product is that it is correctly identified on the packaging, taking care that this is not some imitation, which may affect the integrity of the consumer.

In a general way, we summarize the certifications that San Juan Agroexport has.

Kosher: The Hebrew word "Kosher" means apt, suitable or convenient. Kosher foods are foods that are subject to the Bible and belong to the classic Jewish diet.

USDA Organic: It is the official certification that indicates that the product that is being consumed is totally organic, therefore, the vending companies are totally ecological.

Nurture: It is an independent scheme, belonging to the Tesco chain, it allows to know that the company is environmentally healthy.

BRC: The BRCGS Standard is a certification program recognized by the Global Food Safety Initiative (GFSI).

It is necessary that, as end customers, we be demanding and meticulous in terms of the food we eat, this not only ensures that we are eating healthy food, but also ensures that our family will consume quality products, free of toxins; San Juan Agroexport has among its high standards the management of certifications that give its customers confidence, quality, and above all security that they consume fresh products from our farms at your table. That is why #WeAreSanJuan.